Geoff Maw

Vice President - US Academic and Commercial Development
Mr. Maw joined SI-BONE in 2014 and has nearly 30 years of experience in health care sales, sales management, marketing and national accounts experience. The majority of his career has been spent working within young growth organizations that focus on building markets via transformational, disruptive technologies. In the early stages of his career at SI-BONE as the Director of National Accounts, Mr. Maw managed and negotiated all pricing and facility partner contracts, including those with IDNs, GPOs, individual hospitals and ASCs. During SI-BONE’s period of heavy reimbursement payor policy growth, led by the Reimbursement and Medical Affairs teams, Mr. Maw ran operations and engagement with state and national government entities related to payor initiatives on Capitol Hill in Washington DC. As the National Accounts Division has expanded under Mr. Maw’s management, his responsibilities have shifted to the design and implementation of the SI-BONE academic engagement, KOL and young surgeon educational initiatives. He currently leads the Academic and Commercial Development team, which includes the National Accounts, ASC, and Academic Advancement groups. Prior to SI-BONE, Mr. Maw held various sales and marketing field and leadership positions at Kyphon, Fox Hollow Technologies, Soteira Inc., and Globus Medical.